Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for March, 2007

My Dad’s car is better than your Dad’s car

Back in my days of higher education we were always told that direct comparisons to competitor brands in ads were a dangerous idea. Your brand is likely to be cheapened and come across as cocky and if in fact what you’re offering isn’t actually any better than the brand being compared to, you’ll come off looking very silly indeed. Whether or not Mac is better than Vista is not the issue here though. The quality of your brand should speak for itself, especially in the case of one positioned at the premium end of the market. To build an entire campaign based around belittling your competitor would be foolish, right? Oh wait…

Posted March 9, 2007 11:43 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Playstation Home unveiled

Looking like something of a cross between Second Life and The Sims, the virtual world allows players to chat, play casual games together and build their own apartment. Of course, Sony will be charging for more or less everything you use to customise your apartment – those virtual Bravia TVs just don’t come cheap these days. The verdict’s still out on the importance and value of virtual worlds here at 4D and certain examples certainly aren’t helping.

Posted March 9, 2007 10:16 am by Alex Horner 0 Comments

Filed under: Trends | Tags: ,,

That was quick…

So, Virgin Media had to stop offering Sky’s basic package to their customers last week in a row over pricing and Sky are already rubbing salt in the wound. I came across this today whilst browsing MySpace (purely for music you understand).

Posted March 8, 2007 2:52 pm by Alex Horner 0 Comments

Filed under: Marketing Mess-ups | Tags: ,,

a thing called ‘Internet’

For years they’ve been saying these things would change the world, would mature from adding machines and typewriters to tools of the human spirit. Now, may

Posted March 5, 2007 5:48 pm by Alex Horner 0 Comments

Filed under: Innovations | Tags: ,,

Apple adds dedicated museum guide podcasts page to iTunes

Ah how the once humble podcast has changed. From their roots in pre-recorded radio shows to now serving lazy students the lectures they missed or offering tourists spoken guides to cities and museums. Of course Apple aren’t onto anything new here, it’s just nice to see that they’re recognising the trend. We’re still patiently waiting for some fancy hyperlinked photos embedded into our podcasts to enhance the advertising potential tenfold.

Posted March 5, 2007 1:45 pm by Alex Horner 0 Comments

Filed under: Trends | Tags: ,,

Google adds YouTube videos to adsense units

About time, non? So does this mean we’ll head to the ad supplier’s page when we click the ad or head over to YouTube as we have become accustomed to with the embedded a

Posted March 5, 2007 12:20 pm by Alex Horner 0 Comments

Filed under: Innovations | Tags: ,,