Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for May, 2007

Analogue meets digital

Xuuk have developed a very Minority Report-esque camera known as the eyebox that has the ability to count how many times viewers look at billboards or products in shop windows. It apparently works by sending out an IR light that records red eye. Clever indeed. Was there any way to gauge viewer numbers for billboards before? If not, this could be a pretty major step for one of the oldest forms of advertising.

Posted May 11, 2007 5:05 pm by Alex Horner 0 Comments

Filed under: Digital Ambient, Innovations | Tags: ,

Windows Live Hotmail’s national email archive

To celebrate the official launch of Windows Live Hotmail in the UK, the veteran (now rebranded) webmail supplier is attempting to create a permanent archive of our email. Not quite as scary as it may at first sound. You basically forward your email for inclusion into one of the archive’s ten categories ranging from ’spam’ to ‘life changers’. The idea does confuse us slightly though. Turning electronic mail into…paper print-outs. Why not take the arhive online and make it easier to browse?

Posted May 10, 2007 3:13 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Behavioural Targeting on Second Life

Yet again proving itself as an interesting testing ground if nothing else, a German ad network has started to run behaviourally-targetted billboard ads in the virtual world. Based on user profile data and gameplay data (such as where they virtually hang out) your avatar will be served specially targeted ads. A touch worrying perhaps if like this author you spend all your time in the virtual red light district. We joke we joke.

Posted May 2, 2007 4:29 pm by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,