Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for June, 2007

Miliband launches Carbon Calculator on YouTube

David Miliband launches the Carbon Calculator on YouTube through a webcast David Miliband is Secretary of State for Environment, Food and Rural Affairs. He has his own blog. The Act on CO2 Carbon Calculator is the official calculator that we proudly designed.

Posted June 26, 2007 3:33 pm by Gregory Roekens 0 Comments

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Speech recognition to improve video ad targeting

London based online video specialists, blinkx are readying a potentially revolutionary new ad platform called AdHoc. The platform will allow advertisers to target their ads (either embedded within or alongside the video) based on the aural content of the video itself – think of it as Google’s AdSense but based on speech rather than text. We dread to think what kinds of results we’ll see from sex education videos

Posted June 25, 2007 4:59 pm by Alex Horner 0 Comments

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Carbon Calculator gets FWA Site of the Day!

Our Carbon Calculator has just been awarded the FWA site of the day for June 26th 2007. Well done team!

Posted June 25, 2007 4:28 pm by David Brown 0 Comments

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Natural Interactions

No it’s not another Microsoft table, but some interesting experiments non the less. Check it out.

Posted June 24, 2007 1:24 pm by David Brown 0 Comments

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Joe Kral Collection

Joe Kral’s flickr page has an assortment of design goodies on it. Thanks to createmake.com for this one.

Posted June 24, 2007 10:05 am by David Brown 0 Comments

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World’s first user-generated Xbox game via Doritos

Perhaps following on from the success and amount of PR generated from their user-generated Superbowl ad last year, Doritos are giving budding game creators the chance to create an Xbox game. Users can vote on submitted ideas with the eventual winner being made into a free to download Xbox Live Arcade title. The site has a pretty decent number of entrants already, check it out!

Posted June 22, 2007 11:32 am by Alex Horner 0 Comments

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Daft Punk have some dedicated fans

The question is, is this better than the official video? Be sure to get past the first minute or so.

Posted June 21, 2007 9:59 am by Alex Horner 0 Comments

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Facebook polls: tapping into the social network generation

At the beginning of the month Facebook added the ability to create polls. You ask a simple question, decide what kind of people you want to respond (based on demographic or psychographic data users put in profiles) and pay $0.25 to $1.00 depending on how fast you want reponses. You can select the number of responses ranging from 50 to 1000. Nice little way to tap into this supposedly hard to reach segment of the population and especially nice that you can target pretty specifically. Could be very useful for those last minute pitch situations when you’re desperately in need of a way to test your ideas.

Posted June 21, 2007 9:53 am by Alex Horner 0 Comments

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Cannes fever is here

A great showcase of talent is on the cards this year, good to see the digital category showing more and more depth. Those clever guys from Brazil certainly have got class

Posted June 20, 2007 7:49 pm by David Brown 0 Comments

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Social network aggregators: the logical next step

With the recent and continued proliferation of social networks it’s no real surprise that we’re beginning to see sites emerge that help you keep track of all your profiles. Profile Linker promises to link together your profiles from all the social networks, blogs and community sites you’re a member of in one central location. It currently works with over 75 different networks. OtherEgo works in a different way by embedding your various profiles into one webpage and allowing you to browse them using tabs. It makes for an easy way to show your friends all of your social network profiles in one place. Profilactic is slightly different again, choosing to display a feed of your activity from around the web in one place. So any videos you favourite on YouTube, any photos you upload to flickr, any stories you digg on Digg, any updates to LinkedIn or Facebook…well you get the idea. Basically, whenever you update any of your social network profiles, it is added to your feed on Profilactic.

Posted June 20, 2007 3:20 pm by Alex Horner 0 Comments

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