Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for July, 2007

ipod billboard somewhere in the world…

Viral video done right: Ray Ban

“2 guys. 2 water buckets, 100 glasses and some absurd behavior” or so goes the description. This charming little video is in fact a subtly branded Ray Ban viral. Notice the surf board at the end with ‘Never Hide’ written on it? That’s the name of their latest campaign. You can watch the duo’s original viral here.

BBC launches iPlayer online video service

From BBC: The BBC’s flagship online TV service is being launched, offering viewers the chance to download their favourite programmes from the last seven days. Clic

H & M doesn’t do Second Life

Forget Second Life, well we have for a bit. Interesting association that H&M are doing, by partnering with the virtual game the SIMS. It’s still shopping just better lo

Turn your computer into a working giant!

How times have changed.

Times – 50 Best Websites 2007

From Times/CNN “From Photonhead.com to Cellswapper and FunnyorDie.com to Lastfm, we’ve chosen our favorite sites of the year. Now it’s your turn. Take the polls below and see where your choices rank on the list.” View it here.

Renewable energy?

15 Unfortunately Placed Ads

Adobe Interactive Wall in Union Square

Digital agency profits overtake those of traditional agencies for the first time

According to Revolution magazine this week: “Average operating profits at digital agencies have risen to 11 per cent from 8.6 per cent in March. Typical margins at traditional agencies are currently 10.1 per cent”. Compared to a relatively low 1% income growth during the past quarter across advertising, media buying, PR and design, digital has risen by around 10%.