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Archive for October, 2007

Apple airs a user-created ad

18-year-old Nick Haley is something of an Apple fan. You see, he went to the trouble of creating an ad for the newly-released iPod touch for the sheer craic. What he probably wasn’t expecting was an email from Apple asking if their ad agency, TBWA could turn it into a properly produced version to air on TV and all over the internet. You can watch it here. Now what we really want to know is how much the young chap was paid for his efforts. What’s the going rate for a creative these days?

Posted October 31, 2007 3:46 pm by Alex Horner 0 Comments

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Opt-out: How not to do it

“You must provide us with the email address we should not contact”…interesting.

Posted October 23, 2007 10:09 am by Alex Horner 0 Comments

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The Toyota Corolla goes wireframe

Created by artist Benedict Radcliffe for an ad campaign in the Middle East. Yes, it’s really made of wire and yes, it’s to scale. Oh, and yes, we want one pl

Posted October 22, 2007 3:28 pm by Alex Horner 0 Comments

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O2 score big on Facebook

A Facebook group sponsored by O2 has attracted around 65,000 members in just 11 days. ‘The Battle for the UK’s Favourite University‘ tasks students with representing for their unis by posting messages, discussion topics, videos or photos. For any of these activities the uni they’re a member of scores a point. The uni with the most points will win a huge £50,000 party at the end of the promotion. So far there are around 8,000 photos, 220 videos, 900 discussion topics and 33,000 wall posts. Impressive indeed. Of course, we can be pretty sure the majority of people are not talking about O2 but is that really the point? O2 are tapping into student’s loyalty and getting people talking. The group is also relevant to the product they’re promoting: a SIM that gives you free calls from your favourite place (the postcode of your choice). Of course, there’s a SIM sign up form on the side of the page just in case all this activity makes members giddy with enthusiasm for the brand.

Posted October 15, 2007 4:33 pm by Alex Horner 0 Comments

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eBay enters the world of social shopping

eBay’s newly launched neighbourhoods are are a great new way to discover more about the products we love or hate. Essentially, each neighbourhood is a mini social network. You become a member of as many neighbourhoods as you wish and are able to browse relevant information or connect with other members. The pages pull in content from eBay’s blogs, guides, reviews and of course listings. You can also upload your own photos and engage in discussions. But it’s as much in the way the content is presented as the meat of the stuff. I have long associated eBay with a somewhat antiquated and poorly organised site design. In this respect, Neighbourhoods is a breath of fresh air and indeed in a more general sense, exactly what eBay needs to move forward and maintain their dominance in this arena.

Posted October 10, 2007 12:56 pm by Alex Horner 0 Comments

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The YouTube Remixer

YouTube’s new Remixer allows users to quickly and easily edit together their videos, all within the site and without any fancy (not to mention potentially extremely expensive) video-editing software. OK so it’s fairly basic – you can chop up clips and add transitions, titles, borders and music – but the fact that your edited work is automatically published straight back onto YouTube is a great feature. No more mucking around with uploads.

Posted October 3, 2007 4:38 pm by Alex Horner 0 Comments

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Halo 3 sales top £84m in 24 hours

Video game Halo 3 earned more than £84m ($170m) in sales in its first 24 hours on release, according to Microsoft. Read on the BBC.

Posted October 2, 2007 7:40 am by David Brown 0 Comments

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