Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for September, 2008

Wario Shakes Up YouTube

Wario’s new Wii game centres around shaking your Wii controller. A lot. So much so in fact that he seems to be having a strange effect on YouTube. We’ve seen similar ideas before but none as relevant to the product as this and certainly not on such a high profile site as YouTube.

Posted September 23, 2008 9:55 am by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,

Microsoft Finally Fires Back

Well it took them long enough but Microsoft has finally responded to the I’m a Mac, I’m a PC ads. And actually, they’re pretty good. See how many celebs you can s

Posted September 19, 2008 10:30 am by Alex Horner 0 Comments

Filed under: Online Advertising | Tags: ,

Marketing Mess-Ups V: 3M’s Viral Stealing

3M are widely regarded as one of the most innovative companies in the world thanks to Scotch Tape, Post-It notes and more. Sadly this ethos doesn’t seem to have been carried over to their marketing as part of a new viral campaign housed on YouTube ‘borrows’ an idea that’s been floating around the interwebs for some time. In December 2006, employees of an American company decided to cover a co-worker’s Jaguar in Post-It notes as a prank, photograph it and upload the evidence onto the net. Cue much buzz from social media sites such as Digg and even a spot on ABC news. Fast-forward to spring this year and 3M decides they want to use the image as part of their new ‘1,000,000 uses’ campaign. They contact the original photographer and ask for his permission. He responds with a quote for the use to which he receives a reply explaining that they’d rather not pay. He lowers his price. No response. Jump to now and the image above and to the left appears in POS displays across the states. And now the story is all over the blogosphere and back on Digg. Tsk Tsk.

Posted September 17, 2008 12:34 pm by Alex Horner 0 Comments

Filed under: Marketing Mess-ups | Tags: ,,

SPORE, heavenly creatures

According to his creator Will Wright, you will be able to control a whole universe as if you were controlling a microscope and a telescope. This game is expected to change our conception of some gaming aspect as you will have to control a civilization from the beginning to the end. Many website have been created in order

Posted September 4, 2008 3:19 pm by Majordomo 0 Comments

Filed under: Cool Websites | Tags:

Nokia Comes With Music

Nokia has today announced plans to launch it’s ‘Comes With Music’ service in time for Xmas in the UK. It goes like this: you buy a prepay Nokia phone and get immediate access to Nokia’s 2.1m tracks strong music store for 12 months. So you can download as many songs as you’d like for no extra charge. There are currently no network tie-ins so you can just swap in your old sim. Nokia thinks it will be this Xmas’ biggest seller. We think they might be onto something here.

Posted September 2, 2008 12:51 pm by Alex Horner 0 Comments

Filed under: Mobile, Trends | Tags: