Toyota takes a stab at advergaming

Burger King saw a huge lift in sales last year on the back of giving away 3 free Xbox games with their kiddie meals. Now it’s Toyota’s turn. Their new Yaris game for Xbox 360 has you careering down what seems to be a giant half pipe collecting tokens of some sort and shooting enemies out of the skies. The game may be on brand (Yaris is seemingly the adventurous, fun supermini) but looks truly dire. As one blogger put it though “I’d totally play it if the advergame’s gratis. That, and if doesn’t suck.” Ah wait, that last sentiment could be a problem.

For when decision making is just too taxing

Enter two competing terms, hit submit, answer 5 other quandaries and get your result. Ok so it might not be useful for hardcore market research but for those times when you just can’t decide between boxers or Y-fronts in the morning it’s perfect. An iPhone application would be a big hit too, wethinks.

Yammer: the Twitter of the corporate world

Yammer. It’s a lot like Twitter, but for companies. So think of it as your own private Twitter network that only people with a pre-approved email address can view. Apparently it’s all the rage over in the States, with a large number of major corporations already using it to waste time improve productivity levels. Besides the closed nature, one of the other distinguishing features is that you can tag your updates to indicate work on a particular project. So let’s say I was working on a new project for one of our existing clients, Peugeot. Any update I made regarding the project I would tag ‘Peugeot’. Assuming all colleagues working on the project did the same, we could all subscribe to the Peugeot feed by clicking the tag then clicking on the ‘follow’ button. That way, we can keep updates on our project separate from the general office banter.