Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for November, 2008

The Quarter Pounder Big Secret

What does one of the biggest brands in the world do when they want to get some attention? They get rid of all their branding of course. To promote the launch of the Quarter Pounder in Japan for the first time, McDonalds has opened a series of stores across Tokyo selling only two items: a Quarter Pounder with cheese meal or a Double Quarter Pounder with cheese meal. Notice the refreshing lack of Golden Arches and Ronalds:

Posted November 27, 2008 10:09 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags:

Every Second…

Lovely little graphical representation of how many Xs happen a second. How many deaths from smoking, how many stars born, how many mobile phones sold. You could imagine something like this making a big impact if used correctly in advertising. How about how many trees cut down a second for an environmental campaign? Or how many cans of Coke Zero drunk for a new Coke campaign?

Posted November 4, 2008 5:05 pm by Alex Horner 0 Comments

Filed under: Cool Websites | Tags: ,