Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for January, 2009

Lenovo’s cringeworthy viral

It’s something of a rarity for an ad to come along that’s just so bad it makes you feel embarrassed for the company it’s promoting. Sure, there are plenty of ads that are so bad they’re good but this ad, well it’s just so bad it’s…bad.

Posted January 22, 2009 11:34 am by Alex Horner 0 Comments

Filed under: Virals | Tags: ,

Marketing Mess-Ups VI: Belkin hires people to write positive reviews of their products online

Oh deary me. Belkin has just been caught out attempting to hire people to write positive reviews for their products on Amazon.com. They have at least done the right thing though by quickly responding to the issue with an apology and removing any suspect reviews. Quite how they didn’t think this would get out is beyond us.

Posted January 19, 2009 12:46 pm by Alex Horner 0 Comments

Filed under: Marketing Mess-ups | Tags:

The T-Mobile Dance looks ever so familiar

Had this come out before the evolution of dance or Grand Central station freeze videos it might have been a little more original. But it didn’t.

Posted January 19, 2009 11:25 am by Alex Horner 0 Comments

Filed under: Mobile | Tags: ,

Facebook closes Burger King’s Whopper Sacrifice App

For those of you who didn’t see it, Burger King (via their agency Crispin Porter + Bogusky) launched a Facebook app at the beginning of this year offering a free Whopper to anyone who ’sacrificed’ 10 of their friends by deleting them. The best bit was, if you’d been sacrificed an alert would appear in your newsfeed, letting you know that you now ex-friend valued a burger more than your virtual friendship.

Posted January 15, 2009 5:52 pm by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,

Don’t you trust us?

A recent Forrester report shows that consumers trust the TV more than Wikis such as Wikipedia. Which is interesting (and possibly slightly alarming) when you consider that content on TV is often the opinion of one company whereas millions of people contribute to wikis. What’s not so surprising though is the fact that company blogs (*weep*) and their profiles on social networks are the least trusted information sources. Damn those big evil corporations, tarnishing the reputation of perfectly excellent blogs such as this one.

Posted January 6, 2009 11:55 am by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,