Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for March, 2009

Even plants are digital

The plant tweets you every time it needs water. This is just a combination of existing technology but the fact that they plug it to Twitter is quite uniquely geek but I reckon I would like to have one as my plants tend to die quite often…

Posted March 31, 2009 11:22 am by Majordomo 0 Comments

Filed under: Trends | Tags:

iTunes is dead, long live free music

Last month, American band The Presidents of the United States of America released an iPhone app. For $3, users gain streaming access to the band’s entire back catalogue of music as long as they have a WiFi or 3G connection. They’ll also get access to exclusive outtakes, live recordings and more. The really amazing thing about this app though isn’t the fact that it streams music over a cellular connection, it’s the fact it was approved by Apple in the first place. Apple are notorious for rejecting iPhone apps that mimic the functionality of pre-loaded apps on their phone. And of course while this app doesn’t directly mimic iTunes functionality, it certainly diverts the revenue stream of PUSA songs away from Apple and back towards the band themselves (who co-developed it). The main gain for Apple will be a small share of the revenue from sales of the app itself.

Posted March 20, 2009 9:10 am by Alex Horner 0 Comments

Filed under: Trends | Tags: ,,,,

Debate of the day: Gross invasion of privacy or simple PR stunt?

We’re siding with the latter.

Posted March 18, 2009 11:11 am by Alex Horner 0 Comments

Filed under: Digital Ambient | Tags: ,,

A great big wiki of social media marketing examples

Does what it says on the tin really: http://wiki.beingpeterkim.com/ No more shall we receive endless requests for which companies are using blogs, who’s on face

Posted March 9, 2009 11:25 am by Alex Horner 0 Comments

Filed under: Social Media | Tags:

We always told you all PR is good PR

That is, if you counter it by turning it into a witty t-shirt. A San Francisco based pizzeria has turned nasty 1 star reviews from Yelp! into t-shirts for their staff to wear. In addition to the example in the image we particularly liked “this place sucks”. The reason it works? Because it’s highlighting the fact that the majority of negative reviews on the site are poorly written, ill-informed, biased or a combination of the three.

Posted March 5, 2009 9:54 am by Alex Horner 0 Comments

Filed under: Trends | Tags: ,,