Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for April, 2009

End the madness, ban Comic Sans?

Here at Euro RSCG towers the use of the Comic Sans font is banned. Well, not banned exactly but were one of our art directors to drop it into a concept he would be mocked mercilessly until at least, let’s say, the end of the day. I imagine it would go something like this:

Posted April 29, 2009 5:27 pm by Alex Horner 0 Comments

Filed under: Trends | Tags: ,

BMW and Audi have a gigantic scrap

We like posters like these. A lot.

Posted April 21, 2009 4:53 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,,

Marketing Mess-Ups VII: Dominos accidentally gives away 11,000 free pizzas

Vouchers. They’re all the rage in these days of recession, especially when it comes to restaurants. And word has it that takeaway pizzas are one of the biggest growth sectors as people choose to save money and order in rather than head out to a jazzy restaurant.

Posted April 9, 2009 10:52 am by Alex Horner 0 Comments

Filed under: Campaigns, Marketing Mess-ups | Tags: ,

Army jobs UK

The UK army have been doing a lot of digital work for the last few years and they are investing more and more money into TV ads, internet and video games.It is interesting to see what kind of approach they have chosen in order to persuade young people to join the army.

Posted April 7, 2009 10:55 am by Majordomo 0 Comments

Filed under: Social Media | Tags:

Inamo the digital japanese restaurant

We went to the Japanese Restaurant called INAMO a few days ago and I have to say that the concept is great. Your food and menu are interactive and retro projected on your table so you can move a mouse and choose / preview the drinks what you are going to order.

Posted April 2, 2009 8:53 am by Majordomo 0 Comments

Filed under: Digital Ambient, Trends | Tags:

Play with Peugeot

We’ve made a couple of lovely little games for Peugeot as part of their Drivesexy campaign. You can even embed them (as we’ve done above) into your own blog. There,

Posted April 1, 2009 10:19 am by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Trends | Tags: ,