Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for May, 2009

Spotify goes mobile for Google’s G1

  We want this. Real real bad. The offline syncing is particularly rad, though we wonder if you’ll have to be a premium user (£9.99 a month) to make use

Posted May 28, 2009 4:33 pm by Alex Horner 0 Comments

Filed under: Mobile | Tags: ,,

Marketing mobiles to kids

While doing some research on a new project this week we came across the following astounding facts from recent surveys: One in three eight-year olds have a mobile phone 75% of all children aged seven to 15 own “at least” one mobile Children as young as seven offer to do chores in exchange for cash to buy ringtones And perhaps our favourite (in a totally non evil way of course):

Posted May 27, 2009 11:39 am by Alex Horner 0 Comments

Filed under: Mobile | Tags:

Samsung tries to trick us in HD

Watch this video and try to work out how they did it (click through from the video to watch in HD): Once you’ve got your theories, watch the ‘reveal’ video here. Great way to show off the HD capabilities of the phone and a very well choreographed trick. We particularly like the way they’ve incorporated some of the YouTube comments into the reveal.

Posted May 11, 2009 10:57 am by Alex Horner 0 Comments

Filed under: Virals | Tags: ,

Marks & Spencer admit they made a boob-boo

Victory was declared for large-breasted ladies with too much time on their hands this morning when Marks & Spencer ran the above ad in all the major newspapers. We’re sure you’ve read the coverage all over the news this week but to summarise; M&S decided to charge £2 more for bras sized DD and above due to higher manufacturing costs, a woman representing a group called ‘Busts for Justice’ created a facebook group that attracted 14,000 members and the attention of the press, M&S initially refused to lower the prices. Well, now they have. And they’re reducing the cost of ALL their bras by 25% for a fortnight.

Posted May 8, 2009 9:08 am by Alex Horner 0 Comments

Filed under: Campaigns, Marketing Mess-ups | Tags: ,

Dot-TV domains on the way under?

According to this boingboing article, the island of Tuvalu where .tv domains emanate is sinking. So domain registering sites like GoDaddy are recommending you don’t buy them. A bit of sleuthing reveals that the domain was actually bought by a private company about 8 years ago. Supposedly. And that the island isn’t sinking anyway, sea levels are just rising.

Posted May 1, 2009 1:02 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,