Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for June, 2009

Burger King’s new ad will blow your mind

We like Burger King’s advertising. We thought their Whopper Freakout was clever – take the Whopper (a product that practically personifies the brand) off the menu and use hidden cameras to record the outrage. We covered their launch of a meat-scented fragrance way back when and for those of you who have strong stomachs, Piers Morgan is the star of the UK version. Their Whopper Sacrifice campaign was an ingenious use of social media, blending product attributes with virtual rejection. They even crafted several advergames for the Xbox a couple of years back.

Posted June 25, 2009 8:44 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Blind Search brings the smackdown

Us marketers love studying the effects of branding on consumer’s choices which is why Blind Search is so interesting. Input a search query (above we’ve tried our favourite drink Cristal) and the site will provide randomised, anonymous results from Yahoo!, Google and Microsoft’s Bing. You can then vote for the best results. The first time we tried it we ended up choosing Bing. Now originally there was a tally to help people keep track of what was leading the votes but naughty hackers were artificially inflating certain results. So what comes out on top for you?

Posted June 24, 2009 9:07 am by Alex Horner 0 Comments

Filed under: Trends | Tags:

Boone Oakley: An Agency Site Built In YouTube

We still can’t decide if it’s a gimmick or ingenious so we’ll let you work it out for yourselves. Remember those YouTube annotations we told you about? We wondered when the first brands would start using it. Well they may not be a brand but these guys certainly have.

Posted June 5, 2009 9:14 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,