Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for October, 2009

Marketing Mess-Ups VIII: Red Bull stoops to ‘wide-boy tactics’ to boost sales

Not strictly a digital mess-up but we feel this is worth sharing. A document leaked to Marketing Magazine this week has revealed that Red Bull had planned to carry out some decidedly dodgy field marketing techniques in Wetherspoons pubs this month, following the loss of their contract to supply the chain to US rival Monster Energy.

Posted October 29, 2009 2:36 pm by Alex Horner 0 Comments

Filed under: Marketing Mess-ups | Tags: ,,

Burger King’s Windows 7 burger makes us hungry (then a little sick)

Honestly, we’re not obsessed with writing about Burger King ads. They’re not a client. We’re not pitching for them (saying that, BK – if you’re reading this, do get in touch). They just seem to do some very interesting marketing. Take their latest stunt for example – the Windows 7 burger featuring, yes you guessed it, 7 patties and available for 7 days. Surely this is marketing genius?

Posted October 23, 2009 2:04 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Digg’s intelligent take on social media ads

For all the hype around brands’ use of social media we’re yet to see many examples that seem to truly understand and reflect the space in which they operate. While perusing Digg today though we’ve come across just such a thing. Director Spike Jonze’s latest film, Where The Wild Things Are, has been advertised via video banners for the past month or so on Digg. Now though, they’ve taken advantage of one of the site’s latest ad offerings and collated stories related to the film in a sponsored area complete with banner ad.

Posted October 16, 2009 10:58 am by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,