Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for December, 2009

Welcome to the all-singing-all-dancing new Euro RSCG 4D blog!

We thought it was about time we gave the blog a lick of paint (and the rest of the website while we were at it). Please do take the time to browse around, explore and let us know if you encounter and issues in the comments. And finally, a very merry Christmas and happy new year to all our readers!

Posted December 23, 2009 2:54 pm by Alex Horner 2 Comments

Filed under: Trends | Tags:

Applying the principle of subject line testing beyond the email, Huffington Post style

You see that genius headline in the screengrab up there? It’s not sheer fluke or your depravity that caused it to catch your eye, oh no. In fact, the Huffington post cleverly runs A/B split tests on all their headlines. It works like this: whenever a new story is published it’s given two headlines (A & B). Half the audience will be served headline A on the site and half headline B. Whichever one performs best in the first five minutes (easily enough time for such a high profile site) is the winner and is used from that point forwards. There’s no reason that this sort of testing couldn’t work on other sites too (so long as both options stay live long enough to garner a sufficient number of views). Let’s get optimising!

Posted December 4, 2009 12:14 pm by Alex Horner 0 Comments

Filed under: Innovations | Tags: ,

Modern-day doodling ruined

Remember when parents starting putting parental locks on certain TV channels? Smug, they thought we never figured out how to watch HBO or, gasp, Showtime, when they were gone. But they never did seem to understand that passwords they can remember are ones that their kids can guess as well.

Posted December 3, 2009 4:38 pm by Krystin Washington 0 Comments

Filed under: Trends | Tags: ,

You think you can multitask?

We live in a time when it’s becoming increasingly important to be adept at the art of multitasking. A fact supported by a recent Nielsen study in the US which reported that 57% of internet users reported browsing the internet and watching the TV simultaneously.

Posted December 3, 2009 12:19 pm by Alex Horner 0 Comments

Filed under: Innovations, Our Work | Tags: ,