Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for February, 2010

Google Buzz arrives, confuses us all slightly

Google Buzz launched yesterday among a fair bit of fanfare in the realm of social media. It’s available immediately to any Gmail users and lets you share status updates, photos, videos and links with your friends or the wider public. So far, so Facebook.  In fact we struggled for a long while to work out exactly how Buzz differed from a very basic version of Facebook. There are several features borrowed from Twitter too – following people and @ replies for example.

Posted February 11, 2010 10:08 am by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,,,,,

Wrangler ups the stakes for clothing sites

We really like this site for Wrangler’s new Blue Bell spring collection. Draggable flash video is nothing new but it’s beautifully shot and the extra bits of functionality such as the ability to download high resolution images of any of the frames of the video are very cool.

Posted February 4, 2010 9:31 am by Alex Horner 1 Comment

Filed under: Campaigns | Tags:

Authenticity and Social Media

Authenticity is saying what you mean and meaning what you say. With the surge of growing social media tools, individuals are sharing a larger amount of information at shorter intervals. In making so much personal information and experience quasi-public, how does the practice affect the authenticity of both our in-person and web 2.0 communications? Are we telling people what we really want to say, and do we mean it? If so, what are the consequences?

Posted February 1, 2010 2:33 pm by Peter Sun 2 Comments

Filed under: Social Media, Thought Pieces | Tags: ,,