Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for May, 2010

Recognizr: social facial recognition

A next logical step in the ensuing construction of the semantic web, Recognizer is a (currently) Android only app that , upon pointing your (android device of choice’s) camera at another persons face, informs you just exactly who they are. Now here’s the cool part – as soon as this happens, a series of augmented reality spinning icons appear in midair around the subject’s face -  each one a link to a social networking service that they’ve signed up for – and simply pressing one of them immediately takes you to their profile page (security settings notwithstanding). As of right now, it’s only working with people who’ve signed up with the Recognizr application, but it’s easy to imagine a future where adding contacts to all your social media sites is as simple as pointing and clicking.

Posted May 25, 2010 2:45 pm by Oliver 0 Comments

Filed under: Social Media | Tags: ,,,,

Peugeot RCZ turns the campaign model on its head

We were recently tasked by Peugeot with generating buzz around the launch of their new sports coupé, the RCZ. The car itself is a highly significant launch for Peugeot and deserved a campaign equally as unique and exciting. Our idea was as follows:

Posted May 25, 2010 2:17 pm by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Social Media | Tags: ,

Finally, a worthy use of augmented reality

There comes a time in the life of every piece of emerging technology when we get past all the hype, past all the frivolous early implementations, through the trough of disillusionment and rise up into the slope of enlightenment (thanks, Gartner Hype Cycle!). You’ll know when that time comes because you finally start seeing some useful implemenentations of that technology.

Posted May 13, 2010 6:09 pm by Alex Horner 1 Comment

Filed under: Campaigns | Tags:

Geocitisizer takes us back to a more innocent time

Sometimes the series of tubes that make up the internets seem a strange and terrifying place, filled as they are, with bemused cats, low budget ninjas and other assorted memery. It’s tempting to think back to the halcyon days of your net youth, a safer time of terrible animated gifs, hideous colour schemes and the reassuring screech of midis made from stolen soundtracks.

Posted May 10, 2010 4:50 pm by Oliver 1 Comment

Filed under: Cool Websites | Tags: ,,