Social networks overtake search in UK
Way back in March we told you that in the US, Facebook’s weekly traffic had overtaken Google’s for the first time. Well news has just come in that in the UK that internet users now visit social networks (11.88% of visits) more than search engines (11.33%). Facebook remains hugely dominant in the social network space with a huge 55% share compared to nearest rival YouTube with just 17%. The story is even bleaker for Bebo and MySpace who have yet again dropped further down in terms of share.
The question now though is what exactly are marketers going to do about it? Search and social perform very different functions on the web and in our opinion need to work hand in hand to drive the highest levels of effectiveness. This is however good news for those of us out there still trying to convince the more stubborn of clients that social media is a channel that can’t be ignored.
Posted June 9, 2010 2:32 pm by Alex Horner 0 Comments
Filed under: Trends | Tags: search engines, social media