Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for January, 2011

EHS 4D wins Dove Deodorant global Digital account

We are delighted to announce the addition of Dove Deodorant to our client list! We will be looking after their global digital account, shaping their online strategy through web, app, display and social media activity. To check out the article in full, click here.

Posted January 26, 2011 1:57 pm by Oliver 0 Comments

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ASOS launches fully stocked shop on Facebook

ASOS, the online women’s clothing store, is set to become one of the first retailers to make their entire range available within the social network. The application, to launch at the end of January, will be one of the first to allow people to buy directly from a brand without leaving Facebook.

Posted January 18, 2011 2:03 pm by Oliver 0 Comments

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BTEC Euro RSCG Releases Rollnet Spot

Check out the spot the guys at our sister agency BTEC Euro RSCG for Decathlon’s new Rollnet. Decathlon changed it’s strategy in December 2010 and launched a multi channel campaign with the slogan “Offrez des sensations”. To sell its latest product, a ping pong net called Rollnet, Decathlon uploaded a video called “Rollnet experience” featuring Armand Phung and Song Liu, two world class ping pong players. The two players compete against each other, playing at different locations, from the top of a telephone booth to servant’s trays…

Posted January 12, 2011 5:10 pm by Oliver 0 Comments

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Transparent Objects? No, just street art!

These tricks of the eye aren’t anything fancy. It’s merely American street artist Cayetano Ferrer playing games, by pasting photos over signs and boxes to make them look transparent. So transparent, they could seriously mess with you.

Posted January 12, 2011 4:13 pm by Oliver 0 Comments

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Two in five Twitter posts made by mobile

Over 40% of all Twitter posts are made via a mobile phone, according to the company’s CEO Dick Costolo. This rise from 25% 12 months ago is seen largely down to the release of the official Twitter app across Apple, Android and Blackberry platforms.

Posted January 12, 2011 3:55 pm by Oliver 0 Comments

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Starbucks drops ‘coffee’ from logo as it eyes brand extensions

If you don’t think there’s enough Starbucks in the world then this one is certainly for you! That’s right, Starbucks has unveiled a revamped global brand identity as part of a plan to mark its 40th year in business and expand the brand beyond coffee.

Posted January 12, 2011 3:44 pm by Oliver 0 Comments

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