Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for February, 2011

The new reality of eCRM

Our Head of eCRM, Gianfranco Cuzziol, has been answering questions for the Social Marketing Forum ahead of his appearance as a keynote presenter at the Fusion Marketing experience in Brussels. To check out the interview, click here.

Posted February 25, 2011 8:56 am by Oliver 0 Comments

Filed under: Innovations, Thought Pieces | Tags:

The 2011 most innovative companies

First, make a list of the 50 companies you think are the most innovative. Then, compare your answers with this list from www.fastcompany.com and see how good you are at

Posted February 23, 2011 11:13 am by Oliver 0 Comments

Filed under: Cool Websites, Digital Ambient, Innovations | Tags:

Our new interactive multimedia campaign

    To promote Peugeot’s Limited Edition Envy range, we have produced “Whodunnit?”, an integrated campaign utilising simultaneous TV, radio advertising, digital marketing and social media.   The TV commercial features a 207 Envy sinking slowly in a swimming pool. One of our main objectives, here, was to socialize and generate flow on Peugeot’s Facebook page by making the  TV ads as intriguing and enigmatic as possible.   “Whodunnit?” turns the consumer into a detective as they solve the mystery of who pushed a Peugeot 207 envy into a swimming pool.   By becoming a Facebook fan of Peugeot UK, the consumer is able to lead a real investigation to find out who, out of four suspects, the culprit is. Through interviewing and checking the suspects’ phones, the user must obtain clues to crack the case.   Those who accused the right suspects go into a prize draw to win their very own Peugeot 207 Envy. Find out if you’re more of a Holmes or Clouseau by trying out the game here.

Posted February 23, 2011 11:11 am by Oliver 0 Comments

Filed under: Campaigns, Innovations, Online Advertising, Our Work, Social Media, Trends | Tags:

A little conversation helps

Check out our Head of eCRM, Gianfranco Cuzziol’s interview about cross-media experiences and his upcoming presentation: “The art and science of being social” at the Fusion Marketing Experience event in Brussels.

Posted February 23, 2011 11:07 am by Oliver 0 Comments

Filed under: Marketing Mess-ups, Our Work, Social Media, Trends | Tags:

KFC drops ‘Finger-Lickin’ Good’ strapline

With the guilt fuelled January detox well and truly behind us and with more and more people moving back onto alcohol and solid foods after 46 days of smoothies and soup, we can finally admit that we are big fans of the Colonel. Today we read that KFC would be  replacing its 50-year-old ‘Finger Lickin’ Good’ slogan with ‘So Good’, as it introduces a healthier focus. The move, which will include displaying calories alongside prices on menus.

Posted February 23, 2011 10:51 am by Oliver 0 Comments

Filed under: Trends | Tags:

A first glimpse at the PlayBook

“It is easy to forget about Blackberry“. Indeed, the end of 2010 seemed relatively quiet for the company, but that doesn’t mean they’d taken their foot off the innovation pedal. Blackberry’s eagerly anticipated first venture into the tablet market, the PlayBook has been well reviewed in the press. Reviewed as “blazingly fast, comfortable to hold, and intuitive to use”, with a touchscreen keyboard that is “very nicely laid out and super responsive, with possibly the best fake key tapping sound of all time”.

Posted February 23, 2011 10:43 am by Oliver 0 Comments

Filed under: Mobile, Trends | Tags:

EHS 4D support Social Media Week

To support Social Media Week, EHS 4D opened up their London office space for companies to run their own events. Viadeo and Dell hosted the first event on Tuesday 8th February with 50 public sector people joining together to debate a host of social media related issues.

Posted February 10, 2011 11:33 am by Oliver 0 Comments

Filed under: Social Media | Tags:

The Case of the Sunken Car

Who pushed the Peugeot to the bottom of the swimming pool? A new multimedia campaign, with a CSI-inspired Facebook game, challenges you to figure it out. Peugeot is getting inventive with its advertising strategy, launching a cross-platform multimedia campaign to promote the brand. With content on television, press, radio, and social media, the campaign, called “Whodunnit,” engages fans to help solve a mystery of how a Peugeot wound up at the bottom of a swimming pool. It’s the first time Peugeot has tried something of the sort.

Posted February 7, 2011 6:13 pm by Oliver 0 Comments

Filed under: Campaigns, Virals | Tags:

Facebook Deals launched

Want to access nearby Facebook Deals using your web browser? Now you can, thanks to Facebook’s new “Find Deals on Facebook” page. The page, which was launched last week, enables users to find local deals on a map, just as they would using Facebook’s official iPhone or Android apps, or by accessing touch.facebook.com on their mobile phones. Users can also browse deals in other neighborhoods via search.

Posted February 2, 2011 4:00 pm by Oliver 0 Comments

Filed under: Trends | Tags: ,,,