Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for March, 2011

Near Field Communications (NFC)

Some things you’d bet the family silver (or nearest metal equivalent) on and some things you wouldn’t. Paying for goods directly through your mobile phone using Near Field Communications (NFC) technology – in layman’s terms a swiping device (think of the London Tube’s Oystercard) – has to be a pretty good bet for the future.

Posted March 30, 2011 8:57 am by Oliver 0 Comments

Filed under: Digital Ambient, Innovations, Mobile | Tags:

Euro RSCG 4D launches Peugeot iPad App

   It gives us great pleasure to announce the launch of our first iPad App, developed for the global launch of the Peugeot 508. Built around the campaign concept of “Quality Time”, the App collates content of interest to the target audience from across the web, and packages it beautifully for iPad – giving the reader just what they need to spend some Quality Time.

Posted March 16, 2011 2:27 pm by Oliver 0 Comments

Filed under: Trends | Tags:

An A to Z of eCRM – A

Our newly appointed Head of eCRM, Gianfranco Cuzziol, will be taking you through the A-Z of eCRM – explaining how subjects as diverse as old US presidents and ancient civilisations can improve a company’s email marketing. There will be one letter unveiled every week for the 26 following weeks.

Posted March 16, 2011 10:37 am by Oliver 1 Comment

Filed under: Our Work, Thought Pieces | Tags:

Anything for a simple life

Nicole Cohen -our senior account planner- highlights the fact that products are more and more numerous on the shelves of the supermarkets. How do consumers make their choice? What do brands do to help consumers choose? Last week I was struck down with flu.  I stumbled out of my sick bed and made my way to the supermarket for a Quick Fix, only to be faced with such an overwhelming choice that I got confused about my own symptoms and ended up leaving with a fruit smoothie instead.  

Posted March 11, 2011 4:16 pm by Oliver 0 Comments

Filed under: Trends | Tags:

Beware of trapped videos on Youtube

Nowadays, we all have to be aware of hackers on the web. Social networks are no different. By creating websites that look like Youtube, hackers are now able to trap users and steal their personnal data. Have any of your friends ever published a video with a header such as: “sexy Italian”, “cute cat” or an ingenious “secret document about the moon”?

Posted March 11, 2011 3:55 pm by Oliver 0 Comments

Filed under: Digital Ambient, Trends | Tags:

Magpie: Craig Walmsley, EHS 4D

Craig Walmsley shares three shiny nuggets of wisdom and inspiration in the form of Random Acts of Kindness: Interflora and the grumpy tweets, KLM’s ‘Surprise Team’ and Orange Winter Warmers. Consumers crave realness and human interaction, and this desire creates a space for brands to connect with (potential) customers in a unique, social way in 2011. To randomly reward a customer by picking up a bill or arranging an unexpected gift allows brands to no longer be seen as impersonal or inflexible, instead allowing them to show compassion and real understanding of customers’ thoughts, feelings and needs – a Random Act of Kindness (R.A.K). For brands, a fun but ultimately serious R.A.K. strategy allows for both emotive and effective connection with consumers who aren’t even waiting for a reward.

Posted March 9, 2011 3:31 pm by Oliver 0 Comments

Filed under: Social Media, Trends | Tags:

David Jones Named CEO of Havas Group

David Jones, CEO of France’s Havas Worldwide, has been appointed CEO of the entire Havas Group, including Havas Media. Mr. Jones, who is British, worked closely with Prime Minister David Cameron in the run up to his general election victory last May.

Posted March 9, 2011 8:24 am by Oliver 0 Comments

Filed under: Trends | Tags: ,

Whodunnit?: Beware he consequences of ENVY

Our very own Nigel Clifton, Creative Director, gives his thoughts on Peugeot’s brand new ‘Whodunnit?’ campaign. I love a good whodunit. That is exactly the reason I think I have just cracked the case and accused a 31 year old philandering housewife, with a baby, of pushing a Peugeot 207 into a swimming pool, or should it have been the unlikable middle aged banker……..

Posted March 3, 2011 8:54 am by Oliver 0 Comments

Filed under: Campaigns, Cool Websites, Our Work, Social Media, Virals | Tags: