Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for May, 2011

The alien language of the connected consumer…

As we are all too aware, the convergence of technologies and the rise of the social media have meant that today’s consumers are more empowered and connected than ever before.  Now with a global ‘stage’ to share their opinions, insights, moans and groans with other like-minded folk, consumers have found their lost voice and the megaphone through which to shout their message or feelings about brands, the corporations that offer them, life and whatever is pre-occupying them that day. 

Posted May 27, 2011 4:58 pm by Oliver 0 Comments

Filed under: Social Media, Thought Pieces | Tags:

Have Check-ins Checked Out?

A study commissioned by the agency Beyond using data from 1,003 US consumers in April, reveals that 17% of the mobile population are using a social location-based app, such as Groupon or Foursquare. Concerns over an individual’s whereabouts, i.e. giving a burglar the perfect window of opportunity to rob ones’ home, and privacy were why 48% of mobile phone users don’t use such apps; whereas 50% don’t own Smartphones and of those 99% don’t consider status, e.g. Mayor or badges enough of an incentive to share their location.

Posted May 13, 2011 11:02 am by Oliver 0 Comments

Filed under: Trends | Tags:

What SheSays… Goes!

Last week in an industrial creative space, amongst the curry houses of Brick Lane, I was lucky enough to attend an awesome digital creative conference. The SheSays SCAMP 2011 – Mashup endeavoured to challenge what we think is meant by ‘digital’ today and definitely delivered on its ambition.

Posted May 13, 2011 10:59 am by Oliver 0 Comments

Filed under: Trends | Tags: