Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for June, 2011

Now it all makes sense – putting social networking into practice

I recently completed a fundraising event. You know how it goes – you sign up months in advance, barely glance at the sum of money you’ve agreed to raise and get on with the training, only remembering late in the day that if you don’t raise the money then it’ll have to come out of your own pocket. And of course, if you’ve signed up for it then there’s probably a personal reason for wanting to support this particular cause, so it would make good sense to raise as much as possible, otherwise why bother?

Social Media is the answer. What was the question?

Mathew Fitzmons, our Head of Planning, is looking into Social Media in an editorial article of the Figaro digital. He argues that it is not always the answer to every question – event though it is an evergrowing communication channel.