Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Campaigns ’ Category

Evian “Baby Inside”

Our Parisan sister agency – Euro RSCG BETC has just released their latest offering for Evian. After the hugely successful “Rollerbabies” campaign, the “Baby Inside” ad uses a series of images of people wearing t-shirts that have an image of a baby’s body on the front, from the neck down.

Posted April 20, 2011 9:37 am by Oliver 0 Comments

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@PeugeotCare

Check out our new creation – a Twitter customer service channel which will support Peugeot’s existing response services. It will allow the car brand to link with its customers in a forum where common queries will be shared and responded to quickly. To follow it on Twitter, just type in @PeugeotCare

Posted April 18, 2011 5:26 pm by Oliver 0 Comments

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Whodunnit?: Beware he consequences of ENVY

Our very own Nigel Clifton, Creative Director, gives his thoughts on Peugeot’s brand new ‘Whodunnit?’ campaign. I love a good whodunit. That is exactly the reason I think I have just cracked the case and accused a 31 year old philandering housewife, with a baby, of pushing a Peugeot 207 into a swimming pool, or should it have been the unlikable middle aged banker……..

Posted March 3, 2011 8:54 am by Oliver 0 Comments

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Our new interactive multimedia campaign

    To promote Peugeot’s Limited Edition Envy range, we have produced “Whodunnit?”, an integrated campaign utilising simultaneous TV, radio advertising, digital marketing and social media.   The TV commercial features a 207 Envy sinking slowly in a swimming pool. One of our main objectives, here, was to socialize and generate flow on Peugeot’s Facebook page by making the  TV ads as intriguing and enigmatic as possible.   “Whodunnit?” turns the consumer into a detective as they solve the mystery of who pushed a Peugeot 207 envy into a swimming pool.   By becoming a Facebook fan of Peugeot UK, the consumer is able to lead a real investigation to find out who, out of four suspects, the culprit is. Through interviewing and checking the suspects’ phones, the user must obtain clues to crack the case.   Those who accused the right suspects go into a prize draw to win their very own Peugeot 207 Envy. Find out if you’re more of a Holmes or Clouseau by trying out the game here.

Posted February 23, 2011 11:11 am by Oliver 0 Comments

Filed under: Campaigns, Innovations, Online Advertising, Our Work, Social Media, Trends | Tags:

The Case of the Sunken Car

Who pushed the Peugeot to the bottom of the swimming pool? A new multimedia campaign, with a CSI-inspired Facebook game, challenges you to figure it out. Peugeot is getting inventive with its advertising strategy, launching a cross-platform multimedia campaign to promote the brand. With content on television, press, radio, and social media, the campaign, called “Whodunnit,” engages fans to help solve a mystery of how a Peugeot wound up at the bottom of a swimming pool. It’s the first time Peugeot has tried something of the sort.

Posted February 7, 2011 6:13 pm by Oliver 0 Comments

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Peugeot RCZ turns the campaign model on its head

We were recently tasked by Peugeot with generating buzz around the launch of their new sports coupé, the RCZ. The car itself is a highly significant launch for Peugeot and deserved a campaign equally as unique and exciting. Our idea was as follows:

Posted May 25, 2010 2:17 pm by Alex Horner 0 Comments

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Finally, a worthy use of augmented reality

There comes a time in the life of every piece of emerging technology when we get past all the hype, past all the frivolous early implementations, through the trough of disillusionment and rise up into the slope of enlightenment (thanks, Gartner Hype Cycle!). You’ll know when that time comes because you finally start seeing some useful implemenentations of that technology.

Posted May 13, 2010 6:09 pm by Alex Horner 1 Comment

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Wrangler ups the stakes for clothing sites

We really like this site for Wrangler’s new Blue Bell spring collection. Draggable flash video is nothing new but it’s beautifully shot and the extra bits of functionality such as the ability to download high resolution images of any of the frames of the video are very cool.

Posted February 4, 2010 9:31 am by Alex Horner 1 Comment

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The final Peugeot Drivesexy top 10 is revealed!

Avid readers of this blog (come on we know you’re out there) will no doubt be aware of the fantastically marvellous campaign Peugeot has been running since September. Well, the time has come to reveal the final top 10! We received thousands of nominations and votes so a big thank you to all who took part. We won’t spoil the surprise so check it out here.

Posted November 2, 2009 11:57 am by Alex Horner 0 Comments

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Burger King’s Windows 7 burger makes us hungry (then a little sick)

Honestly, we’re not obsessed with writing about Burger King ads. They’re not a client. We’re not pitching for them (saying that, BK – if you’re reading this, do get in touch). They just seem to do some very interesting marketing. Take their latest stunt for example – the Windows 7 burger featuring, yes you guessed it, 7 patties and available for 7 days. Surely this is marketing genius?

Posted October 23, 2009 2:04 pm by Alex Horner 0 Comments

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