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Archive for the ‘ Campaigns ’ Category

Peugeot launches a new tie-in with Spotify

Time to give ourselves a little pat on the back – our brand spanking new Peugeot Drivesexy campaign has launched! The idea is simple: find the UK’s favourite Drivesexy song. Visitors to the site are asked to cast their vote by rating submissions or suggesting their own tracks. But here’s where the clever bit comes in – we’ve integrated the site directly with Spotify using their API (which hasn’t even been officially released yet). What this means is that clicking on any song link will open that track directly into the Spotify app. And users can submit their own choice of track by copying and pasting in a Spotify URI. Notice how the Artist and Track name appears as soon as you paste in the URI? That’s the magic of their API at work and it’s never been done before.

Posted September 24, 2009 4:40 pm by Alex Horner 0 Comments

Filed under: Campaigns, Our Work | Tags: ,,

Cheese. Burgers.

Cheese websites. Probably not the most interesting things you might think. We’ve probably all come across a similar situation: how to give a low-interest product a captivating online presence. Wisconsin Cheese have gone down a pretty intelligent route: don’t focus on the product, focus on the delicious things you can do with it. Because everyone likes a juicy burger right? Have a flick through the exquisite looking burgers, learn how to make them yourself and share them on facebook. Our favourite? Number 18: The Pioneer.

Posted September 1, 2009 1:37 pm by Alex Horner 0 Comments

Filed under: Campaigns, Online Advertising | Tags:

Burger King’s new ad will blow your mind

We like Burger King’s advertising. We thought their Whopper Freakout was clever – take the Whopper (a product that practically personifies the brand) off the menu and use hidden cameras to record the outrage. We covered their launch of a meat-scented fragrance way back when and for those of you who have strong stomachs, Piers Morgan is the star of the UK version. Their Whopper Sacrifice campaign was an ingenious use of social media, blending product attributes with virtual rejection. They even crafted several advergames for the Xbox a couple of years back.

Posted June 25, 2009 8:44 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Boone Oakley: An Agency Site Built In YouTube

We still can’t decide if it’s a gimmick or ingenious so we’ll let you work it out for yourselves. Remember those YouTube annotations we told you about? We wondered when the first brands would start using it. Well they may not be a brand but these guys certainly have.

Posted June 5, 2009 9:14 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Marks & Spencer admit they made a boob-boo

Victory was declared for large-breasted ladies with too much time on their hands this morning when Marks & Spencer ran the above ad in all the major newspapers. We’re sure you’ve read the coverage all over the news this week but to summarise; M&S decided to charge £2 more for bras sized DD and above due to higher manufacturing costs, a woman representing a group called ‘Busts for Justice’ created a facebook group that attracted 14,000 members and the attention of the press, M&S initially refused to lower the prices. Well, now they have. And they’re reducing the cost of ALL their bras by 25% for a fortnight.

Posted May 8, 2009 9:08 am by Alex Horner 0 Comments

Filed under: Campaigns, Marketing Mess-ups | Tags: ,

Dot-TV domains on the way under?

According to this boingboing article, the island of Tuvalu where .tv domains emanate is sinking. So domain registering sites like GoDaddy are recommending you don’t buy them. A bit of sleuthing reveals that the domain was actually bought by a private company about 8 years ago. Supposedly. And that the island isn’t sinking anyway, sea levels are just rising.

Posted May 1, 2009 1:02 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

BMW and Audi have a gigantic scrap

We like posters like these. A lot.

Posted April 21, 2009 4:53 pm by Alex Horner 0 Comments

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Marketing Mess-Ups VII: Dominos accidentally gives away 11,000 free pizzas

Vouchers. They’re all the rage in these days of recession, especially when it comes to restaurants. And word has it that takeaway pizzas are one of the biggest growth sectors as people choose to save money and order in rather than head out to a jazzy restaurant.

Posted April 9, 2009 10:52 am by Alex Horner 0 Comments

Filed under: Campaigns, Marketing Mess-ups | Tags: ,

Play with Peugeot

We’ve made a couple of lovely little games for Peugeot as part of their Drivesexy campaign. You can even embed them (as we’ve done above) into your own blog. There,

Posted April 1, 2009 10:19 am by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Trends | Tags: ,

Cash4Gold is real. Really terrible.

  So the 2009 Superbowl’s been and gone and brought with it a plethora of outrageously expensive ads. You can check them all out here. Our favourite? Why, Cash4Gold of course. There’s one problem though: it’s real. We watched the entire ad waiting for the comical twist at the end. Surely something endorsed by MC Hammer and advertising posting solid gold through the post must be a joke right? Wrong.

Posted February 4, 2009 4:36 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,