Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Digital Ambient ’ Category

Inamo the digital japanese restaurant

We went to the Japanese Restaurant called INAMO a few days ago and I have to say that the concept is great. Your food and menu are interactive and retro projected on your table so you can move a mouse and choose / preview the drinks what you are going to order.

Posted April 2, 2009 8:53 am by Majordomo 0 Comments

Filed under: Digital Ambient, Trends | Tags:

Debate of the day: Gross invasion of privacy or simple PR stunt?

We’re siding with the latter.

Posted March 18, 2009 11:11 am by Alex Horner 0 Comments

Filed under: Digital Ambient | Tags: ,,

Giant Digital Billboards At Westfield

London’s newest and biggest shopping centre, Westfield offers London’s biggest digital billboards. Or at least, the biggest we’ve seen. The possibilities! __END_P

Posted December 8, 2008 4:55 pm by Alex Horner 0 Comments

Filed under: Digital Ambient | Tags: ,

Analogue meets digital

Xuuk have developed a very Minority Report-esque camera known as the eyebox that has the ability to count how many times viewers look at billboards or products in shop windows. It apparently works by sending out an IR light that records red eye. Clever indeed. Was there any way to gauge viewer numbers for billboards before? If not, this could be a pretty major step for one of the oldest forms of advertising.

Posted May 11, 2007 5:05 pm by Alex Horner 0 Comments

Filed under: Digital Ambient, Innovations | Tags: ,