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Archive for the ‘ Online Advertising ’ Category

Bunch of 5

Welcome to this weeks bunch of 5, a hand-crafted selection of digital facts to make you look good in client meetings.  This week we’ve focused on online video: 1. Top 10 YouTube Videos of All Time   2. YouTube Search YouTube search accounts for nearly 28% of all Google searches.   3. YouTube Stats During 2010, people watched more than 700 billion YouTube videos. That’s around 1.9 billion videos per day! WOW!   4. iPlayer Stats Last month 148 million videos were played on iPlayer with over 2 million of those plays coming for the newly launched iPad app.   5. Facebook Movies Warner Bros. announced this week that it will offer movies directly for rent or purchase through Facebook, becoming the first Hollywood studio to introduce a video-on-demand service on the world’s largest social network.

Posted April 5, 2011 1:20 pm by Oliver 0 Comments

Filed under: Digital Ambient, Mobile, Online Advertising, Our Work, Social Media, Trends | Tags:

Our new interactive multimedia campaign

    To promote Peugeot’s Limited Edition Envy range, we have produced “Whodunnit?”, an integrated campaign utilising simultaneous TV, radio advertising, digital marketing and social media.   The TV commercial features a 207 Envy sinking slowly in a swimming pool. One of our main objectives, here, was to socialize and generate flow on Peugeot’s Facebook page by making the  TV ads as intriguing and enigmatic as possible.   “Whodunnit?” turns the consumer into a detective as they solve the mystery of who pushed a Peugeot 207 envy into a swimming pool.   By becoming a Facebook fan of Peugeot UK, the consumer is able to lead a real investigation to find out who, out of four suspects, the culprit is. Through interviewing and checking the suspects’ phones, the user must obtain clues to crack the case.   Those who accused the right suspects go into a prize draw to win their very own Peugeot 207 Envy. Find out if you’re more of a Holmes or Clouseau by trying out the game here.

Posted February 23, 2011 11:11 am by Oliver 0 Comments

Filed under: Campaigns, Innovations, Online Advertising, Our Work, Social Media, Trends | Tags:

Online ad spend overtakes TV

See that hideous thing up there? Well that’s the world’s first banner ad , created by AT&T and served in 1994. Let me tell you my reader friends, things have come a long way indeed. A recent report from the IAB has suggested that online ad spend rose 4.6% in the first half of the year, giving it a 23.5% market share and edging it ahead of TV spend. What makes it even more impressive is the context within which that 4.6% growth occurred: the overall advertising sector declined by 16.6% in the same period. Now remember that it’s not all down to lovely banners such as the one above. In fact, much of the growth came from search and online classifieds. We think you’ll agree that this is all very excellent news.

Posted September 30, 2009 2:18 pm by Alex Horner 0 Comments

Filed under: Online Advertising, Trends | Tags:

Cheese. Burgers.

Cheese websites. Probably not the most interesting things you might think. We’ve probably all come across a similar situation: how to give a low-interest product a captivating online presence. Wisconsin Cheese have gone down a pretty intelligent route: don’t focus on the product, focus on the delicious things you can do with it. Because everyone likes a juicy burger right? Have a flick through the exquisite looking burgers, learn how to make them yourself and share them on facebook. Our favourite? Number 18: The Pioneer.

Posted September 1, 2009 1:37 pm by Alex Horner 0 Comments

Filed under: Campaigns, Online Advertising | Tags:

Banner FAIL

Ok ok it’s not technically a fail. At least not the kind defined by the New York Times in their recent and very insightful article ‘How Fail Went From Verb to Interjection’. But it is really really rubbish. Top tip for QuickCreditScore.co.uk: don’t create banner ads using Powerpoint and recycled smilies. That is all.

Posted August 10, 2009 3:05 pm by Alex Horner 0 Comments

Filed under: Online Advertising, Trends | Tags:

Toyota takes a stab at advergaming

Burger King saw a huge lift in sales last year on the back of giving away 3 free Xbox games with their kiddie meals. Now it’s Toyota’s turn. Their new Yaris game for Xbox 360 has you careering down what seems to be a giant half pipe collecting tokens of some sort and shooting enemies out of the skies. The game may be on brand (Yaris is seemingly the adventurous, fun supermini) but looks truly dire. As one blogger put it though “I’d totally play it if the advergame’s gratis. That, and if doesn’t suck.” Ah wait, that last sentiment could be a problem.

Posted October 31, 2008 2:50 pm by Alex Horner 0 Comments

Filed under: Online Advertising | Tags: ,,

Microsoft Finally Fires Back

Well it took them long enough but Microsoft has finally responded to the I’m a Mac, I’m a PC ads. And actually, they’re pretty good. See how many celebs you can s

Posted September 19, 2008 10:30 am by Alex Horner 0 Comments

Filed under: Online Advertising | Tags: ,

Weezy gives something back to his fans

Today, McFly announced they’re ‘doing a Radiohead’ and giving away their latest album for free. Heck, it even has ‘Radio’ in the title. In far more interesting music news though, while browsing Lil’ Wayne’s MySpace page (you know how we do), we came across the widget above. It lets the user stream all the songs from the album and purchase direct from the widget. It can also be embedded onto your own profile page or blog. What we’re really digging though is the fact that if you have it embedded, you earn money for each sale. A great strategy to spread the word and shift music among fans. Peace.

Posted August 15, 2008 11:05 am by Alex Horner 0 Comments

Filed under: Online Advertising, Social Media | Tags: ,

Spotted: facebook integration in banner ads

No strangers to using facebook to its full potential, O2 are once again pushing the boundaries. This banner ad was spotted on the Daily Mail’s newly revamped site. What caught our interest was the little ‘post to facebook’ call to action at the bottom.

Posted May 30, 2008 9:50 am by Alex Horner 0 Comments

Filed under: Online Advertising, Social Media | Tags: ,,

A brand that understands their own destiny

We liked the sentiment of this banner for Simple shoes. Especially as it’s located on one of the most influential and pretentious music websites out there.__END_P_

Posted May 14, 2008 11:12 am by Alex Horner 0 Comments

Filed under: Online Advertising | Tags: