Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Our Work ’ Category

Evian “Baby Inside”

Our Parisan sister agency – Euro RSCG BETC has just released their latest offering for Evian. After the hugely successful “Rollerbabies” campaign, the “Baby Inside” ad uses a series of images of people wearing t-shirts that have an image of a baby’s body on the front, from the neck down.

Posted April 20, 2011 9:37 am by Oliver 0 Comments

Filed under: Campaigns, Our Work, Social Media, Virals | Tags:

@PeugeotCare

Check out our new creation – a Twitter customer service channel which will support Peugeot’s existing response services. It will allow the car brand to link with its customers in a forum where common queries will be shared and responded to quickly. To follow it on Twitter, just type in @PeugeotCare

Posted April 18, 2011 5:26 pm by Oliver 0 Comments

Filed under: Campaigns, Innovations, Our Work, Social Media, Trends | Tags:

Bunch of 5

Welcome to this weeks bunch of 5, a hand-crafted selection of digital facts to make you look good in client meetings.  This week we’ve focused on online video: 1. Top 10 YouTube Videos of All Time   2. YouTube Search YouTube search accounts for nearly 28% of all Google searches.   3. YouTube Stats During 2010, people watched more than 700 billion YouTube videos. That’s around 1.9 billion videos per day! WOW!   4. iPlayer Stats Last month 148 million videos were played on iPlayer with over 2 million of those plays coming for the newly launched iPad app.   5. Facebook Movies Warner Bros. announced this week that it will offer movies directly for rent or purchase through Facebook, becoming the first Hollywood studio to introduce a video-on-demand service on the world’s largest social network.

Posted April 5, 2011 1:20 pm by Oliver 0 Comments

Filed under: Digital Ambient, Mobile, Online Advertising, Our Work, Social Media, Trends | Tags:

An A to Z of eCRM – A

Our newly appointed Head of eCRM, Gianfranco Cuzziol, will be taking you through the A-Z of eCRM – explaining how subjects as diverse as old US presidents and ancient civilisations can improve a company’s email marketing. There will be one letter unveiled every week for the 26 following weeks.

Posted March 16, 2011 10:37 am by Oliver 1 Comment

Filed under: Our Work, Thought Pieces | Tags:

Whodunnit?: Beware he consequences of ENVY

Our very own Nigel Clifton, Creative Director, gives his thoughts on Peugeot’s brand new ‘Whodunnit?’ campaign. I love a good whodunit. That is exactly the reason I think I have just cracked the case and accused a 31 year old philandering housewife, with a baby, of pushing a Peugeot 207 into a swimming pool, or should it have been the unlikable middle aged banker……..

Posted March 3, 2011 8:54 am by Oliver 0 Comments

Filed under: Campaigns, Cool Websites, Our Work, Social Media, Virals | Tags:

Our new interactive multimedia campaign

    To promote Peugeot’s Limited Edition Envy range, we have produced “Whodunnit?”, an integrated campaign utilising simultaneous TV, radio advertising, digital marketing and social media.   The TV commercial features a 207 Envy sinking slowly in a swimming pool. One of our main objectives, here, was to socialize and generate flow on Peugeot’s Facebook page by making the  TV ads as intriguing and enigmatic as possible.   “Whodunnit?” turns the consumer into a detective as they solve the mystery of who pushed a Peugeot 207 envy into a swimming pool.   By becoming a Facebook fan of Peugeot UK, the consumer is able to lead a real investigation to find out who, out of four suspects, the culprit is. Through interviewing and checking the suspects’ phones, the user must obtain clues to crack the case.   Those who accused the right suspects go into a prize draw to win their very own Peugeot 207 Envy. Find out if you’re more of a Holmes or Clouseau by trying out the game here.

Posted February 23, 2011 11:11 am by Oliver 0 Comments

Filed under: Campaigns, Innovations, Online Advertising, Our Work, Social Media, Trends | Tags:

A little conversation helps

Check out our Head of eCRM, Gianfranco Cuzziol’s interview about cross-media experiences and his upcoming presentation: “The art and science of being social” at the Fusion Marketing Experience event in Brussels.

Posted February 23, 2011 11:07 am by Oliver 0 Comments

Filed under: Marketing Mess-ups, Our Work, Social Media, Trends | Tags:

Peugeot RCZ turns the campaign model on its head

We were recently tasked by Peugeot with generating buzz around the launch of their new sports coupé, the RCZ. The car itself is a highly significant launch for Peugeot and deserved a campaign equally as unique and exciting. Our idea was as follows:

Posted May 25, 2010 2:17 pm by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Social Media | Tags: ,

You think you can multitask?

We live in a time when it’s becoming increasingly important to be adept at the art of multitasking. A fact supported by a recent Nielsen study in the US which reported that 57% of internet users reported browsing the internet and watching the TV simultaneously.

Posted December 3, 2009 12:19 pm by Alex Horner 0 Comments

Filed under: Innovations, Our Work | Tags: ,

The final Peugeot Drivesexy top 10 is revealed!

Avid readers of this blog (come on we know you’re out there) will no doubt be aware of the fantastically marvellous campaign Peugeot has been running since September. Well, the time has come to reveal the final top 10! We received thousands of nominations and votes so a big thank you to all who took part. We won’t spoil the surprise so check it out here.

Posted November 2, 2009 11:57 am by Alex Horner 0 Comments

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