Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Social Media ’ Category

“I really bloody hate Facebook”

  As well as: “What the f&*k is this?” “I’m going to delete my profile…now. Bye bye” “God give me the will to live” …were just a few select comments I’ve been reading from my friends (on Facebook).

Posted September 28, 2011 12:36 pm by Oliver 0 Comments

Filed under: Digital Ambient, Social Media, Thought Pieces | Tags:

The One Young World summit

The annual One Young World summit (co-founded by David Jones, Global CEO of Havas, and Kate Robertson, UK Group Chairman of Euro RSCG) took place last weekend, in the cosmopolitan city of Zürich. Distinguished counsellors such as Archbishop Emeritus Desmond Tutu, Sir Bob Geldof or Fatima Bhutto were invited to facilitate the debate and dialogue among the 1,200 young delegates around six key topics: politics, global business, media, the environment, health and religion.

Posted September 5, 2011 5:42 pm by Oliver 0 Comments

Filed under: Social Media, Virals | Tags:

The alien language of the connected consumer…

As we are all too aware, the convergence of technologies and the rise of the social media have meant that today’s consumers are more empowered and connected than ever before.  Now with a global ‘stage’ to share their opinions, insights, moans and groans with other like-minded folk, consumers have found their lost voice and the megaphone through which to shout their message or feelings about brands, the corporations that offer them, life and whatever is pre-occupying them that day. 

Posted May 27, 2011 4:58 pm by Oliver 0 Comments

Filed under: Social Media, Thought Pieces | Tags:

Evian “Baby Inside”

Our Parisan sister agency – Euro RSCG BETC has just released their latest offering for Evian. After the hugely successful “Rollerbabies” campaign, the “Baby Inside” ad uses a series of images of people wearing t-shirts that have an image of a baby’s body on the front, from the neck down.

Posted April 20, 2011 9:37 am by Oliver 0 Comments

Filed under: Campaigns, Our Work, Social Media, Virals | Tags:

@PeugeotCare

Check out our new creation – a Twitter customer service channel which will support Peugeot’s existing response services. It will allow the car brand to link with its customers in a forum where common queries will be shared and responded to quickly. To follow it on Twitter, just type in @PeugeotCare

Posted April 18, 2011 5:26 pm by Oliver 0 Comments

Filed under: Campaigns, Innovations, Our Work, Social Media, Trends | Tags:

Bunch of 5

Welcome to this weeks bunch of 5, a hand-crafted selection of digital facts to make you look good in client meetings.  This week we’ve focused on online video: 1. Top 10 YouTube Videos of All Time   2. YouTube Search YouTube search accounts for nearly 28% of all Google searches.   3. YouTube Stats During 2010, people watched more than 700 billion YouTube videos. That’s around 1.9 billion videos per day! WOW!   4. iPlayer Stats Last month 148 million videos were played on iPlayer with over 2 million of those plays coming for the newly launched iPad app.   5. Facebook Movies Warner Bros. announced this week that it will offer movies directly for rent or purchase through Facebook, becoming the first Hollywood studio to introduce a video-on-demand service on the world’s largest social network.

Posted April 5, 2011 1:20 pm by Oliver 0 Comments

Filed under: Digital Ambient, Mobile, Online Advertising, Our Work, Social Media, Trends | Tags:

Magpie: Craig Walmsley, EHS 4D

Craig Walmsley shares three shiny nuggets of wisdom and inspiration in the form of Random Acts of Kindness: Interflora and the grumpy tweets, KLM’s ‘Surprise Team’ and Orange Winter Warmers. Consumers crave realness and human interaction, and this desire creates a space for brands to connect with (potential) customers in a unique, social way in 2011. To randomly reward a customer by picking up a bill or arranging an unexpected gift allows brands to no longer be seen as impersonal or inflexible, instead allowing them to show compassion and real understanding of customers’ thoughts, feelings and needs – a Random Act of Kindness (R.A.K). For brands, a fun but ultimately serious R.A.K. strategy allows for both emotive and effective connection with consumers who aren’t even waiting for a reward.

Posted March 9, 2011 3:31 pm by Oliver 0 Comments

Filed under: Social Media, Trends | Tags:

Whodunnit?: Beware he consequences of ENVY

Our very own Nigel Clifton, Creative Director, gives his thoughts on Peugeot’s brand new ‘Whodunnit?’ campaign. I love a good whodunit. That is exactly the reason I think I have just cracked the case and accused a 31 year old philandering housewife, with a baby, of pushing a Peugeot 207 into a swimming pool, or should it have been the unlikable middle aged banker……..

Posted March 3, 2011 8:54 am by Oliver 0 Comments

Filed under: Campaigns, Cool Websites, Our Work, Social Media, Virals | Tags:

Our new interactive multimedia campaign

    To promote Peugeot’s Limited Edition Envy range, we have produced “Whodunnit?”, an integrated campaign utilising simultaneous TV, radio advertising, digital marketing and social media.   The TV commercial features a 207 Envy sinking slowly in a swimming pool. One of our main objectives, here, was to socialize and generate flow on Peugeot’s Facebook page by making the  TV ads as intriguing and enigmatic as possible.   “Whodunnit?” turns the consumer into a detective as they solve the mystery of who pushed a Peugeot 207 envy into a swimming pool.   By becoming a Facebook fan of Peugeot UK, the consumer is able to lead a real investigation to find out who, out of four suspects, the culprit is. Through interviewing and checking the suspects’ phones, the user must obtain clues to crack the case.   Those who accused the right suspects go into a prize draw to win their very own Peugeot 207 Envy. Find out if you’re more of a Holmes or Clouseau by trying out the game here.

Posted February 23, 2011 11:11 am by Oliver 0 Comments

Filed under: Campaigns, Innovations, Online Advertising, Our Work, Social Media, Trends | Tags:

A little conversation helps

Check out our Head of eCRM, Gianfranco Cuzziol’s interview about cross-media experiences and his upcoming presentation: “The art and science of being social” at the Fusion Marketing Experience event in Brussels.

Posted February 23, 2011 11:07 am by Oliver 0 Comments

Filed under: Marketing Mess-ups, Our Work, Social Media, Trends | Tags: