Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Thought Pieces ’ Category

“I really bloody hate Facebook”

  As well as: “What the f&*k is this?” “I’m going to delete my profile…now. Bye bye” “God give me the will to live” …were just a few select comments I’ve been reading from my friends (on Facebook).

Posted September 28, 2011 12:36 pm by Oliver 0 Comments

Filed under: Digital Ambient, Social Media, Thought Pieces | Tags:

The alien language of the connected consumer…

As we are all too aware, the convergence of technologies and the rise of the social media have meant that today’s consumers are more empowered and connected than ever before.  Now with a global ‘stage’ to share their opinions, insights, moans and groans with other like-minded folk, consumers have found their lost voice and the megaphone through which to shout their message or feelings about brands, the corporations that offer them, life and whatever is pre-occupying them that day. 

Posted May 27, 2011 4:58 pm by Oliver 0 Comments

Filed under: Social Media, Thought Pieces | Tags:

Pomodroido: Time Management 2.0

Time management isn’t a new field, with hundreds of books published over the last 50 or so years (and the rest), each professing to hold the secrets behind turning unmotivated workers into Überarbeiten – the basic premise being that by utilizing a few simple techniques (normally based on small promises you make to yourself) you’ll get more done with less effort.

Posted April 21, 2011 8:59 am by Oliver 0 Comments

Filed under: Digital Ambient, Innovations, Mobile, Thought Pieces | Tags:

Pomodroido – time management 2.0

Time management isn’t a new field, with hundreds of books published over the last 50 or so years (and the rest), each professing to hold the secrets behind turning unmotivated workers into Überarbeiten – the basic premise being that by utilizing a few simple techniques (normally based on small promises you make to yourself) you’ll get more done with less effort.

Posted April 20, 2011 5:20 pm by Oliver 0 Comments

Filed under: Digital Ambient, Innovations, Mobile, Thought Pieces | Tags:

An A to Z of eCRM – A

Our newly appointed Head of eCRM, Gianfranco Cuzziol, will be taking you through the A-Z of eCRM – explaining how subjects as diverse as old US presidents and ancient civilisations can improve a company’s email marketing. There will be one letter unveiled every week for the 26 following weeks.

Posted March 16, 2011 10:37 am by Oliver 1 Comment

Filed under: Our Work, Thought Pieces | Tags:

The new reality of eCRM

Our Head of eCRM, Gianfranco Cuzziol, has been answering questions for the Social Marketing Forum ahead of his appearance as a keynote presenter at the Fusion Marketing experience in Brussels. To check out the interview, click here.

Posted February 25, 2011 8:56 am by Oliver 0 Comments

Filed under: Innovations, Thought Pieces | Tags:

Authenticity and Social Media

Authenticity is saying what you mean and meaning what you say. With the surge of growing social media tools, individuals are sharing a larger amount of information at shorter intervals. In making so much personal information and experience quasi-public, how does the practice affect the authenticity of both our in-person and web 2.0 communications? Are we telling people what we really want to say, and do we mean it? If so, what are the consequences?

Posted February 1, 2010 2:33 pm by Peter Sun 2 Comments

Filed under: Social Media, Thought Pieces | Tags: ,,

The Future of TV is Apple

Those very nice people over at New Media Age have just published an opinion piece on Apple and TV by Craig Walmsley, Managing Director of 4D Digital in the UK. Constraints of space meant that the original version of the article was shortened for print – so we thought it might be good to share the whole thing on our blog.

Posted January 14, 2010 1:51 pm by Alex Horner 1 Comment

Filed under: Thought Pieces | Tags: ,,