Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Trends ’ Category

Memes and memes – the cultural currency of the online age

For all of the things that the 70s are most famous for, its scientific offerings don’t spring to the forefront (unlike flares, hippies and the birth of nacho cheese Doritos). But after the flash and thunder has faded, it’s sometimes the quiet but insistent ideas that have the longest lasting consequences.

Posted October 7, 2011 2:30 pm by Oliver 0 Comments

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Now it all makes sense – putting social networking into practice

I recently completed a fundraising event. You know how it goes – you sign up months in advance, barely glance at the sum of money you’ve agreed to raise and get on with the training, only remembering late in the day that if you don’t raise the money then it’ll have to come out of your own pocket. And of course, if you’ve signed up for it then there’s probably a personal reason for wanting to support this particular cause, so it would make good sense to raise as much as possible, otherwise why bother?

Posted June 1, 2011 1:56 pm by Oliver 0 Comments

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Social Media is the answer. What was the question?

Mathew Fitzmons, our Head of Planning, is looking into Social Media in an editorial article of the Figaro digital. He argues that it is not always the answer to every question – event though it is an evergrowing communication channel.

Posted June 1, 2011 10:34 am by Oliver 0 Comments

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Have Check-ins Checked Out?

A study commissioned by the agency Beyond using data from 1,003 US consumers in April, reveals that 17% of the mobile population are using a social location-based app, such as Groupon or Foursquare. Concerns over an individual’s whereabouts, i.e. giving a burglar the perfect window of opportunity to rob ones’ home, and privacy were why 48% of mobile phone users don’t use such apps; whereas 50% don’t own Smartphones and of those 99% don’t consider status, e.g. Mayor or badges enough of an incentive to share their location.

Posted May 13, 2011 11:02 am by Oliver 0 Comments

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What SheSays… Goes!

Last week in an industrial creative space, amongst the curry houses of Brick Lane, I was lucky enough to attend an awesome digital creative conference. The SheSays SCAMP 2011 – Mashup endeavoured to challenge what we think is meant by ‘digital’ today and definitely delivered on its ambition.

Posted May 13, 2011 10:59 am by Oliver 0 Comments

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@PeugeotCare

Check out our new creation – a Twitter customer service channel which will support Peugeot’s existing response services. It will allow the car brand to link with its customers in a forum where common queries will be shared and responded to quickly. To follow it on Twitter, just type in @PeugeotCare

Posted April 18, 2011 5:26 pm by Oliver 0 Comments

Filed under: Campaigns, Innovations, Our Work, Social Media, Trends | Tags:

Bunch of 5

Welcome to this weeks bunch of 5, a hand-crafted selection of digital facts to make you look good in client meetings.  This week we’ve focused on online video: 1. Top 10 YouTube Videos of All Time   2. YouTube Search YouTube search accounts for nearly 28% of all Google searches.   3. YouTube Stats During 2010, people watched more than 700 billion YouTube videos. That’s around 1.9 billion videos per day! WOW!   4. iPlayer Stats Last month 148 million videos were played on iPlayer with over 2 million of those plays coming for the newly launched iPad app.   5. Facebook Movies Warner Bros. announced this week that it will offer movies directly for rent or purchase through Facebook, becoming the first Hollywood studio to introduce a video-on-demand service on the world’s largest social network.

Posted April 5, 2011 1:20 pm by Oliver 0 Comments

Filed under: Digital Ambient, Mobile, Online Advertising, Our Work, Social Media, Trends | Tags:

Euro RSCG 4D launches Peugeot iPad App

   It gives us great pleasure to announce the launch of our first iPad App, developed for the global launch of the Peugeot 508. Built around the campaign concept of “Quality Time”, the App collates content of interest to the target audience from across the web, and packages it beautifully for iPad – giving the reader just what they need to spend some Quality Time.

Posted March 16, 2011 2:27 pm by Oliver 0 Comments

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Anything for a simple life

Nicole Cohen -our senior account planner- highlights the fact that products are more and more numerous on the shelves of the supermarkets. How do consumers make their choice? What do brands do to help consumers choose? Last week I was struck down with flu.  I stumbled out of my sick bed and made my way to the supermarket for a Quick Fix, only to be faced with such an overwhelming choice that I got confused about my own symptoms and ended up leaving with a fruit smoothie instead.  

Posted March 11, 2011 4:16 pm by Oliver 0 Comments

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Beware of trapped videos on Youtube

Nowadays, we all have to be aware of hackers on the web. Social networks are no different. By creating websites that look like Youtube, hackers are now able to trap users and steal their personnal data. Have any of your friends ever published a video with a header such as: “sexy Italian”, “cute cat” or an ingenious “secret document about the moon”?

Posted March 11, 2011 3:55 pm by Oliver 0 Comments

Filed under: Digital Ambient, Trends | Tags: