Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Archive for the ‘ Trends ’ Category

Have Check-ins Checked Out?

A study commissioned by the agency Beyond using data from 1,003 US consumers in April, reveals that 17% of the mobile population are using a social location-based app, such as Groupon or Foursquare. Concerns over an individual’s whereabouts, i.e. giving a burglar the perfect window of opportunity to rob ones’ home, and privacy were why 48% of mobile phone users don’t use such apps; whereas 50% don’t own Smartphones and of those 99% don’t consider status, e.g. Mayor or badges enough of an incentive to share their location.

Posted May 13, 2011 11:02 am by Oliver 0 Comments

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What SheSays… Goes!

Last week in an industrial creative space, amongst the curry houses of Brick Lane, I was lucky enough to attend an awesome digital creative conference. The SheSays SCAMP 2011 – Mashup endeavoured to challenge what we think is meant by ‘digital’ today and definitely delivered on its ambition.

Posted May 13, 2011 10:59 am by Oliver 0 Comments

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@PeugeotCare

Check out our new creation – a Twitter customer service channel which will support Peugeot’s existing response services. It will allow the car brand to link with its customers in a forum where common queries will be shared and responded to quickly. To follow it on Twitter, just type in @PeugeotCare

Posted April 18, 2011 5:26 pm by Oliver 0 Comments

Filed under: Campaigns, Innovations, Our Work, Social Media, Trends | Tags:

Bunch of 5

Welcome to this weeks bunch of 5, a hand-crafted selection of digital facts to make you look good in client meetings.  This week we’ve focused on online video: 1. Top 10 YouTube Videos of All Time   2. YouTube Search YouTube search accounts for nearly 28% of all Google searches.   3. YouTube Stats During 2010, people watched more than 700 billion YouTube videos. That’s around 1.9 billion videos per day! WOW!   4. iPlayer Stats Last month 148 million videos were played on iPlayer with over 2 million of those plays coming for the newly launched iPad app.   5. Facebook Movies Warner Bros. announced this week that it will offer movies directly for rent or purchase through Facebook, becoming the first Hollywood studio to introduce a video-on-demand service on the world’s largest social network.

Posted April 5, 2011 1:20 pm by Oliver 0 Comments

Filed under: Digital Ambient, Mobile, Online Advertising, Our Work, Social Media, Trends | Tags:

Euro RSCG 4D launches Peugeot iPad App

   It gives us great pleasure to announce the launch of our first iPad App, developed for the global launch of the Peugeot 508. Built around the campaign concept of “Quality Time”, the App collates content of interest to the target audience from across the web, and packages it beautifully for iPad – giving the reader just what they need to spend some Quality Time.

Posted March 16, 2011 2:27 pm by Oliver 0 Comments

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Anything for a simple life

Nicole Cohen -our senior account planner- highlights the fact that products are more and more numerous on the shelves of the supermarkets. How do consumers make their choice? What do brands do to help consumers choose? Last week I was struck down with flu.  I stumbled out of my sick bed and made my way to the supermarket for a Quick Fix, only to be faced with such an overwhelming choice that I got confused about my own symptoms and ended up leaving with a fruit smoothie instead.  

Posted March 11, 2011 4:16 pm by Oliver 0 Comments

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Beware of trapped videos on Youtube

Nowadays, we all have to be aware of hackers on the web. Social networks are no different. By creating websites that look like Youtube, hackers are now able to trap users and steal their personnal data. Have any of your friends ever published a video with a header such as: “sexy Italian”, “cute cat” or an ingenious “secret document about the moon”?

Posted March 11, 2011 3:55 pm by Oliver 0 Comments

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Magpie: Craig Walmsley, EHS 4D

Craig Walmsley shares three shiny nuggets of wisdom and inspiration in the form of Random Acts of Kindness: Interflora and the grumpy tweets, KLM’s ‘Surprise Team’ and Orange Winter Warmers. Consumers crave realness and human interaction, and this desire creates a space for brands to connect with (potential) customers in a unique, social way in 2011. To randomly reward a customer by picking up a bill or arranging an unexpected gift allows brands to no longer be seen as impersonal or inflexible, instead allowing them to show compassion and real understanding of customers’ thoughts, feelings and needs – a Random Act of Kindness (R.A.K). For brands, a fun but ultimately serious R.A.K. strategy allows for both emotive and effective connection with consumers who aren’t even waiting for a reward.

Posted March 9, 2011 3:31 pm by Oliver 0 Comments

Filed under: Social Media, Trends | Tags:

David Jones Named CEO of Havas Group

David Jones, CEO of France’s Havas Worldwide, has been appointed CEO of the entire Havas Group, including Havas Media. Mr. Jones, who is British, worked closely with Prime Minister David Cameron in the run up to his general election victory last May.

Posted March 9, 2011 8:24 am by Oliver 0 Comments

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Our new interactive multimedia campaign

    To promote Peugeot’s Limited Edition Envy range, we have produced “Whodunnit?”, an integrated campaign utilising simultaneous TV, radio advertising, digital marketing and social media.   The TV commercial features a 207 Envy sinking slowly in a swimming pool. One of our main objectives, here, was to socialize and generate flow on Peugeot’s Facebook page by making the  TV ads as intriguing and enigmatic as possible.   “Whodunnit?” turns the consumer into a detective as they solve the mystery of who pushed a Peugeot 207 envy into a swimming pool.   By becoming a Facebook fan of Peugeot UK, the consumer is able to lead a real investigation to find out who, out of four suspects, the culprit is. Through interviewing and checking the suspects’ phones, the user must obtain clues to crack the case.   Those who accused the right suspects go into a prize draw to win their very own Peugeot 207 Envy. Find out if you’re more of a Holmes or Clouseau by trying out the game here.

Posted February 23, 2011 11:11 am by Oliver 0 Comments

Filed under: Campaigns, Innovations, Online Advertising, Our Work, Social Media, Trends | Tags: