Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Posts Tagged ‘ Apple ’

ASOS launches fully stocked shop on Facebook

ASOS, the online women’s clothing store, is set to become one of the first retailers to make their entire range available within the social network. The application, to launch at the end of January, will be one of the first to allow people to buy directly from a brand without leaving Facebook.

Posted January 18, 2011 2:03 pm by Oliver 0 Comments

Filed under: Trends | Tags: ,,

Two in five Twitter posts made by mobile

Over 40% of all Twitter posts are made via a mobile phone, according to the company’s CEO Dick Costolo. This rise from 25% 12 months ago is seen largely down to the release of the official Twitter app across Apple, Android and Blackberry platforms.

Posted January 12, 2011 3:55 pm by Oliver 0 Comments

Filed under: Trends | Tags: ,,,,

The iPad: The essential 10 point review from 4D UK

Head over to Marketing Magazine’s site to see what our very own Craig Walmsley, UK MD of 4D Digital has to say about Apple’s latest device. Read__END

Posted April 12, 2010 9:42 am by Alex Horner 0 Comments

Filed under: Trends | Tags: ,

Everything gets an app store

Oh, Apple. Look what you’ve done. Amazon had today announced that an app store is on its way for their Kindle e-reader device. Apps on phones made a whole lot of sense – sure, other mobile platforms had user-installable programs way before Apple’s iPhone. But the fact that you could easily download and install apps over the air and crucially, browse all the apps in one place meant things took off very quickly indeed.

Posted January 21, 2010 1:58 pm by Alex Horner 0 Comments

Filed under: Innovations, Mobile, Trends | Tags: ,

The Future of TV is Apple

Those very nice people over at New Media Age have just published an opinion piece on Apple and TV by Craig Walmsley, Managing Director of 4D Digital in the UK. Constraints of space meant that the original version of the article was shortened for print – so we thought it might be good to share the whole thing on our blog.

Posted January 14, 2010 1:51 pm by Alex Horner 1 Comment

Filed under: Thought Pieces | Tags: ,,

Microsoft Finally Fires Back

Well it took them long enough but Microsoft has finally responded to the I’m a Mac, I’m a PC ads. And actually, they’re pretty good. See how many celebs you can s

Posted September 19, 2008 10:30 am by Alex Horner 0 Comments

Filed under: Online Advertising | Tags: ,

Apple airs a user-created ad

18-year-old Nick Haley is something of an Apple fan. You see, he went to the trouble of creating an ad for the newly-released iPod touch for the sheer craic. What he probably wasn’t expecting was an email from Apple asking if their ad agency, TBWA could turn it into a properly produced version to air on TV and all over the internet. You can watch it here. Now what we really want to know is how much the young chap was paid for his efforts. What’s the going rate for a creative these days?

Posted October 31, 2007 3:46 pm by Alex Horner 0 Comments

Filed under: Uncategorized | Tags: ,,

The Nokia…erm…iPhone

Announced today by the Finnish giant. Well they do say immitation is the sincerest form of flattery.

Posted August 29, 2007 4:07 pm by Alex Horner 0 Comments

Filed under: Uncategorized | Tags: ,,,

New Apple Site

A new Apple site is finally up and it is quite good. Simple, easy and refreshingly clear.

Posted June 12, 2007 1:21 pm by David Brown 0 Comments

Filed under: Uncategorized | Tags:

My Dad’s car is better than your Dad’s car

Back in my days of higher education we were always told that direct comparisons to competitor brands in ads were a dangerous idea. Your brand is likely to be cheapened and come across as cocky and if in fact what you’re offering isn’t actually any better than the brand being compared to, you’ll come off looking very silly indeed. Whether or not Mac is better than Vista is not the issue here though. The quality of your brand should speak for itself, especially in the case of one positioned at the premium end of the market. To build an entire campaign based around belittling your competitor would be foolish, right? Oh wait…

Posted March 9, 2007 11:43 am by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,