Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Posts Tagged ‘ outdoor ads ’

BMW and Audi have a gigantic scrap

We like posters like these. A lot.

Posted April 21, 2009 4:53 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,,

Debate of the day: Gross invasion of privacy or simple PR stunt?

We’re siding with the latter.

Posted March 18, 2009 11:11 am by Alex Horner 0 Comments

Filed under: Digital Ambient | Tags: ,,

Giant Digital Billboards At Westfield

London’s newest and biggest shopping centre, Westfield offers London’s biggest digital billboards. Or at least, the biggest we’ve seen. The possibilities! __END_P

Posted December 8, 2008 4:55 pm by Alex Horner 0 Comments

Filed under: Digital Ambient | Tags: ,

Chromastone colour changing concrete

Sick of lugging an armful of posters down the road only to find out your preferred boarded up shop window has been daubed with a ‘no fly posting’ sign? Chronos could have the answer you’ve been looking for. Their Chronos Chromos concrete can dynamically display patterns, numbers and text in concrete surfaces. Think of the advertising possibilities!

Posted August 13, 2007 4:08 pm by Alex Horner 0 Comments

Filed under: Uncategorized | Tags: ,

Adobe Interactive Wall in Union Square

Posted July 18, 2007 8:35 am by David Brown 0 Comments

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Maestro’s clever outdoor ads

We spotted this in Liverpool Street station this weekend. Simple, effective. Now how could the eyebox be used to measure these views?

Posted May 14, 2007 4:36 pm by Alex Horner 0 Comments

Filed under: Campaigns | Tags: ,

Analogue meets digital

Xuuk have developed a very Minority Report-esque camera known as the eyebox that has the ability to count how many times viewers look at billboards or products in shop windows. It apparently works by sending out an IR light that records red eye. Clever indeed. Was there any way to gauge viewer numbers for billboards before? If not, this could be a pretty major step for one of the oldest forms of advertising.

Posted May 11, 2007 5:05 pm by Alex Horner 0 Comments

Filed under: Digital Ambient, Innovations | Tags: ,