Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Posts Tagged ‘ blogging ’

Iran: The world’s third largest nation of bloggers

Whodathunkit? No longer a tool of young tech-savvy nerds or even large corporations reaching out to their consumers, blogs are being used to shape the opinion of a nation.

Posted February 10, 2009 11:22 am by Alex Horner 0 Comments

Filed under: Social Media | Tags:

Don’t you trust us?

A recent Forrester report shows that consumers trust the TV more than Wikis such as Wikipedia. Which is interesting (and possibly slightly alarming) when you consider that content on TV is often the opinion of one company whereas millions of people contribute to wikis. What’s not so surprising though is the fact that company blogs (*weep*) and their profiles on social networks are the least trusted information sources. Damn those big evil corporations, tarnishing the reputation of perfectly excellent blogs such as this one.

Posted January 6, 2009 11:55 am by Alex Horner 0 Comments

Filed under: Social Media | Tags: ,

Guinness spins a good yarn

There are lots of corporate blogs out there that are just too, well…corporate. Guinness’ blog is a great example of how to do it well: don’t just give us boring product news, don’t just tell us about the latest promotion you’re trying to pimp. It’s (relatively) frequently updated with interesting tidbits and information that would be otherwise impossible to come by. We like.

Posted August 7, 2007 5:30 pm by Alex Horner 0 Comments

Filed under: Uncategorized | Tags: ,,