Thank you for visiting our 4D blog. Here you’ll find thoughts and comments from our global colleagues about the digital world. From a campaign that inspires us to how we see the digital world changing to a new gadget we just love, you’ll find it here!

Posts Tagged ‘ Peugeot ’

Peugeot RCZ turns the campaign model on its head

We were recently tasked by Peugeot with generating buzz around the launch of their new sports coupé, the RCZ. The car itself is a highly significant launch for Peugeot and deserved a campaign equally as unique and exciting. Our idea was as follows:

Posted May 25, 2010 2:17 pm by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Social Media | Tags: ,

You think you can multitask?

We live in a time when it’s becoming increasingly important to be adept at the art of multitasking. A fact supported by a recent Nielsen study in the US which reported that 57% of internet users reported browsing the internet and watching the TV simultaneously.

Posted December 3, 2009 12:19 pm by Alex Horner 0 Comments

Filed under: Innovations, Our Work | Tags: ,

The final Peugeot Drivesexy top 10 is revealed!

Avid readers of this blog (come on we know you’re out there) will no doubt be aware of the fantastically marvellous campaign Peugeot has been running since September. Well, the time has come to reveal the final top 10! We received thousands of nominations and votes so a big thank you to all who took part. We won’t spoil the surprise so check it out here.

Posted November 2, 2009 11:57 am by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Social Media, Virals | Tags: ,

Peugeot launches a new tie-in with Spotify

Time to give ourselves a little pat on the back – our brand spanking new Peugeot Drivesexy campaign has launched! The idea is simple: find the UK’s favourite Drivesexy song. Visitors to the site are asked to cast their vote by rating submissions or suggesting their own tracks. But here’s where the clever bit comes in – we’ve integrated the site directly with Spotify using their API (which hasn’t even been officially released yet). What this means is that clicking on any song link will open that track directly into the Spotify app. And users can submit their own choice of track by copying and pasting in a Spotify URI. Notice how the Artist and Track name appears as soon as you paste in the URI? That’s the magic of their API at work and it’s never been done before.

Posted September 24, 2009 4:40 pm by Alex Horner 0 Comments

Filed under: Campaigns, Our Work | Tags: ,,

Play with Peugeot

We’ve made a couple of lovely little games for Peugeot as part of their Drivesexy campaign. You can even embed them (as we’ve done above) into your own blog. There,

Posted April 1, 2009 10:19 am by Alex Horner 0 Comments

Filed under: Campaigns, Our Work, Trends | Tags: ,